Video Marketing Facts You Need to Know
Here in 2021, believe it or not, this year is all about video marketing. Video is the most critical component of your all marketing strategies because it is changing so drastically. We are constantly changing to new way to engage our potential audience. We can say video marketing is the biggest opportunity in 2021 to enhance your business. It doesn’t matter whether you are running alone or you have a startup. It promotes your business, increase your brand values, and grow your business online. There are multiple ways to use your video content to get advantages. Even your competitors are also using this strategy to increase their business so why not you?
Here are few facts that you need to know before jumping to the conclusion.
• 80% consumers are drive from internet video traffic.
• Facebook generates more than 5 billion video views on daily basis.
• YouTube reports more than 100% rise in mobile video consumption every year.
• More than 60% people are watching video online per day.
• Almost 90% of mobile users share videos with others.
• It is very helpful in making decision in order to buy any product.
• Facebook videos have more than 100% organic reach than any other posts.
• Make sure to include commercial video content to your landing page which increases your conversion rate by 80%.
• More than 65% people are likely to buy your products or avail your services after watching your video online.
• Almost 70% marketers claimed that video marketing strategy is very successful than others.
So, you understand how TV commercials production can be effective for your business. But knowing facts is not something that will help you to boost your business. You need to follow some strategy as well. This will surely give you results that you are looking for.
Here we will learn about the strategies for video marketing.
• Share your passion and zeal for the market you are serving for. Create your brand’s story and share it throughout all social media platforms. This will allow your viewers to know more about you.
• Live stream videos are literally breaks all the records. Take the advantage of Facebook live, Periscope and Instagram stories to engage your viewers on every social media platform. Share your blog content, report breaking news and or you can even invite them on your backstage for your upcoming events.
• In order to boost your organic reach, upload your commercial video content directly on Facebook and share it from YouTube too.
• Create separate videos for every product you have or the services you are dealing with. Especially your flagship one. Illustrate its features, specs and benefits. The more you educate your audience about your products or services the better you will get results in terms of business growth.
• Make sure to write “Video” as a subject when you are using video in your email content.
• Always be consistent to your work. You can use editorial calendar that will help you to organize your plan and schedule your videos.
Conclusion
Hopefully, these facts and strategies have convinced that it’s very important to include video content in your marketing plan. Sooner you will beat your competitors and you’ll get good results. You will stand out in the crowd. Fix your budget, set your goals and be ready to engage your audience by creating video content. Engagement turns to sales and that’s the exactly you want.
